“Nothing will ever replace it the artist”, says Tim Kok. In an era where the impact of AI on the creative economy is constantly being debated, this is a reassuring decision from the CEO of Apple, a company that was again recognized in June this year as the most valuable in the world and has a net worth of $3.75 trillion. Many of its products – iPad, Mac, iPhone – have been a disruptive force – not just for our daily lives, but also for our creativity, fundamentally shaping the way we produce and interact with art. “Ten years ago it would have been very difficult for us to predict where the art would go,” says Cook. “I almost feel like I can detect something that was just made by a machine. I think truly great art will always be made by people.


We meet backstage at Cristea Roberts Gallery in St James’s, where Yinka Ilori discusses his artistic process with Cook. It is a particularly serene environment. Ilori’s recent screen prints and works are on display, illuminating the rooms with their rich vibrancy, geometric, iterative patterns infused with a variety of hues: bold pink, green, orange and blue. That’s his model Nice street – a transformation of a gloomy underpass at Battersea commissioned by Wandworth Council for the London Festival of Architecture – and its green Ojukokoro edition basketball, named after the Yoruba for ‘greedy eyes’. “It’s about the idea that you shouldn’t be too greedy; to appreciate what you have,” Ilori explains.




“Truly great art will always be made by people”




Although London-based Ilori began his artistic life building furniture with his hands and collecting objects from thrift stores to piece together something new, his practice has evolved from dealing with the physicality of materials to beginning with a sketchbook and a pen, “because that is where my work is in its rawest form.” “The process is different now because I work on a large scale,” he says, before describing how he moves his sketches into the Apple app Freeform or Procreate. Color plays a major role in Ilori’s work and story – and he spends hours tinkering with the spectrum in the apps or on his Mac. Drawing on his Nigerian heritage, he uses color to evoke memories for his community (“everything I do is about my community”), whether in prints, public spaces, furniture and clothing. “I try to create these kinds of dream worlds,” he says. “I really want people to dream and create dreams.”





Apple CEO Tim Cook meets artist and designer Yinka Ilori at Christea Roberts Gallery in Mayfair, where some of his works are on display. yinka shows how he uses mac to create his work, including art, physical objects including chairs, and outdoor installations


Thanks to Apple

Tim Cook and Yinka Ilori discuss the artist’s work









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Ilori shows Cook the editions from his geometric and spiritual series ‘Paradise for all’, where the shapes continuously merge into each other. They have a compelling meditative quality. Reflecting on the death of his mother earlier this year, Ilori created the images to remember her through the beauty of the natural world. “She was like a flower to me, right? So I re-imagined her through my lens and dissected the complexity of these natural living beings…’




yinka ilori


Thanks to Yinka Ilori

‘Your star will continue to shine’, 2024






“We’ve always been passionate about creating tools that help people express themselves,” Cook says. “If you talk about storytelling, or about a painting, they all start with the idea of what it is. So I see the role that Apple plays as a tool maker. It’s a great process to arrive at this print,” he gestures to one of Ilori’s editions for a collaboration with North Face. “I don’t think this process will ever be replaced. But it can be facilitated.” It’s perhaps fitting that we’re speaking on the day that the company’s AI version, Apple Intelligence, will be widely available to people in Britain.




“Apple has always been about creating tools that help people express themselves”




A common thread between the two men is the idea of ​​the democratization of art, whether this is made possible through accessible tools bringing art to people through public spaces. Although Cook himself is an art lover, his choice of work is in keeping with this ethos. A fan of national parks, he owns a few David Hockney‘Yosemite’ series of drawings, which are located in his house. “I was initially intrigued by David Hockney when he started using an iPad to make his drawings,” he says. “It was an incredible intersection of a technology I love, an art form I love, and the outdoors.”


And it turns out that while Cook doesn’t draw himself (“I’m not a sophisticated draftsman, but that doesn’t mean I don’t appreciate it”), he enjoys dabbling in photography and, unsurprisingly, the view from the top. “I like walking,” he says. “One of my favorite things is going to the top point and having a panoramic view. I can’t do it enough, so I like to go back and relive it through (the mixed-reality headset) Vision Pro.


“I love art. It’s a hobby.” Cook admits. “It is the most important thing you can bring into your home because it inspires and nourishes the soul.” I’m sure many of us will agree.




Apple CEO Tim Cook meets artist and designer Yinka Ilori at Christea Roberts Gallery in Mayfair, where some of his works are on display. yinka shows how he uses mac to create his work, including art, physical objects including chairs, and outdoor installations


Thanks to Apple









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